Revolutionizing Social Media Interaction for a Brighter Future

As we get closer to the American elections, and then moving into the Canadian elections next year, I find it more and more imperative that we work to effect a fundamental change in the way we interact with social media and, by extension, how we interact in real life. Over the last ten years or so my concern over the culture has grown from mild alarm at some people’s online behaviour, to something approaching real fear that we are at a tipping point into another real-world dark age, specifically with respect to intellectual and cultural decline. And violence.

It’s not all bleak though. Thanks to many private conversations, I know I am not alone in my concern, and I do see signs that there are public figures with a legitimate desire to change this trajectory, as opposed to leveraging the culture for their own personal gain. And considering the magnitude of people who, exclusively through social media, get their news, form their opinions, and – maybe most troubling – learn how to communicate, social media is where it has to start.

If we can do it, it won’t be through any kind of censorship or similar attempts to control how people use their favourite platform though. It has to be you and me. We have to change the nature of our posts. And so I had this idea of a filter, or sieve, that we can apply to our more meaningful posts to both increase their effectiveness, and also combat the culture that is propelling us toward a precipice.

Consider this. If you want to engage in political posts on social media, that is your choice, and I support it. Keep in mind though that these posts are, by nature, argumentative, in that political posts always argue for or against some candidate or issue. Which on its own is not a problem. Argument (or debate) is not a fight. The idea that arguing equals fighting is something that’s manifested because people like getting attention and scoring points. True argument is not a contest, but a means to pursue truth and, conducted properly, is how we progress. Because the acquisition of truth can never be considered a loss, proper arguments have no losers, and in that sense they have no winners either, because to win an argument someone would have to lose.

But many people argue poorly, because they argue for points.

In the philosophical study of argument there are many identified fallacies. If you’re not familiar with the idea of a logical fallacy, think of these as techniques or strategies that falsely trick you into thinking they are effective. When you employ them you or your audience may think you’re “winning” but you have not made a true case. To avoid this, and hopefully steer us away from the precipice, I ask that you apply what I’m calling an effectiveness sieve to your words before you click that post button.

Run your post through the following sieve. If you can’t answer yes to all three sieve questions, refine your thoughts until it passes them all, then go ahead and put it out there.

  1. Do my words avoid belittling, shaming, or otherwise personally attacking someone who doesn’t agree with my position?
  2. Does my post allow for (and even maybe invite) respectful discourse with someone who disagrees with it?
  3. Does my post offer information/education that someone who disagrees with me might not have considered?

You can actually stop reading here, if you like. The value of each question is probably self-explanatory. But if you want to dive a little deeper into the reasoning behind these criteria and their relationship to common fallacies, or to reflect a little more deeply on whether or not your own posts are effective, read on.

(A word of warning though: I use examples below to illustrate the points and a lot of them are, by design, inflammatory in concept and language. I am not expressing my views in any of them – I am parroting posts I have seen in my social media feeds.)


Sieve Question One
Do my words avoid belittling, shaming, or otherwise personally attacking someone who doesn’t agree with my position?

Fallacy This Helps Avoid: Ad Hominem (Attacking the person)
This occurs when instead of challenging an idea or position, you irrelevantly attack the person or some aspect of the person who is making the argument. The fallacious attack can also be aimed at a person’s membership in a group or institution.1

How to tell
Imagine that someone who holds an opposite position made a post worded like yours. Would you take it as a personal attack, or would you view it as someone simply supporting ideas that you disagree with? Keep in mind that we can challenge ideas without attacking the people who embrace them. In fact, this is the only way to dismantle dangerous ideologies. In democratic societies where change essentially requires consensus, attacking opponents instead of ideas is possibly the worst way to stimulate progress. Consider this example:

Example 1
“Considering the unbelievable depths of stupidity you display in believing that climate change is a hoax, it would obviously be a waste of time explaining the facts to your fascist republican ass.”

Example 2
“You have been duped by the lamestream media, so I will leave you to your weak-minded, sheeple liberal delusions about how solar power will ‘save the planet'”

Example 3
“I read conflicting views on whether climate change is real, if it is a concern, and if it is totally caused by human factors. I am not an expert, and it’s not always easy to filter out the real experts from the ones who claim to be. And even then, it’s not always easy to filter out which experts, if any, are twisting their analyses to suit some underlying agenda. However, the scientific consensus points at climate change being a real danger, and being attributable to human factors. The recommendations to address it seem to be a net good, even if the premise that we are the problem isn’t totally correct.”

It should be obvious what’s happening in the first two examples. There is no attempt to change anyone’s mind. It’s just mud-slinging peppered with tired insults engineered to pump up the audience members who agree. Neither post does anything to address the issue of climate change itself, and just drives a wedge between people who hold opposing views.

Meanwhile, if I’ve crafted the third example well enough, hopefully you can see that there is no evidence of ad hominem at all, and even though the poster is leaning toward one “side”, they have not shut down engagement.


Sieve Question Two
Does my post allow for (and even maybe invite) respectful discourse with someone who disagrees with it?

Fallacy This Helps Avoid: Straw Person
This occurs when, in refuting an argument or idea, you address only a weak or distorted version of it. It is characterized by the misrepresentation of an opponent’s position to make yours superior. The tactic involves attacking the weakest version of an argument while ignoring stronger ones.2

How to Tell
This is often used in conjunction with the ad hominem fallacy because it adds even more punch. After all, only moron would believe a weak argument. Most people have no desire to engage in discourse with someone who starts off with the premise that “Your position is weak, because it supports x so I am right and you are wrong and unless you can see that you are an idiot.” Consider the contentious example of abortion:

Example 1
“Pro-choice? So you think that murdering babies is ok!?! I guess you don’t care about the lives of the babies who get killed.”

Example 2
“Pro-life? So women should have no say over what happens to their own bodies?!? I guess you don’t care about the 13-year old girl who was brutally raped and is now forced to carry and give birth to the child of the man who scarred her forever.”

Example 3
“I struggle with the abortion issue. I believe it is a clear and terrible breach of fundamental human rights to tell someone else what they can or can’t do with their own bodies, regardless of the circumstances but especially when there is physical/psychological trauma involved that can be addressed with an abortion. But I am also really troubled by the fact that I am in no position to decide whether a viable fetus, at any stage of development, is a human life, and I don’t see how anyone could be, really. The issue feels like being offered only two choices where each choice is loaded with ethical downsides, and there is no option to not choose. I worry that in order to alleviate the moral weight of each choice, people downplay or even outright lie about the consequences of their position. So although I land on the side of pro-choice, I do not do so lightly, and I am aware that it feels like I have made a moral choice to prioritize the essential rights of the mother over the potential rights of the unborn child. I hope this choice is correct.”

Consider the first two examples. Will a pro-choice person who just got told they murder babies want to engage in anything other than hurling insults with this person? Will a pro-life person who just got told they don’t care about the effects of rape on a 13 year-old girl want to engage in anything other than hurling insults with this person? By attacking a weak/distorted version of the other side, each has set it up so that any engagement by someone with an opposing view will manifest as some level of support for the weak/distorted claim.

Meanwhile, in the third example, the author has ultimately stated a position. Would a pro-x person be open to understanding the author’s struggle? Would a pro-life person feel safe to engage in discourse? Does it seem that there is the possibility that anyone who engages – including the author – might change their minds about anything surrounding the issue, including about people themselves who hold the opposite position?


Sieve Question Three
Does my post offer information/education that someone who disagrees with me might not have considered?

Fallacy This Helps Avoid: Irrelevant Authority
This is committed when you accept, without proper support for an alleged authority, a person’s claim or proposition as true (and that alleged authority is often the person employing the fallacy). Alleged authorities should only be referenced when:

  • the authority is reporting on their field of expertise,
  • the authority is reporting on facts about which there is some agreement in their field, and
  • you have reason to believe they can be trusted.

Alleged authorities can be individuals or groups. The attempt to appeal to the majority or the masses is a form of irrelevant authority. The attempt to appeal to an elite or select group is also a form of irrelevant authority.3

How to Tell
Are you claiming that some position is wrong? If so, have you explained how you know this? What authority are you citing? Or are you claiming expertise and asserting “Thinking x is wrong!”

Example 1
“Jordan Peterson says switching to a meat-only diet literally saved his life. Vegans are slowly killing themselves.”

Example 2
“I lost 30 pounds when I went vegan and feel so much better. Eating meat is asking for heart disease and dementia.”

Example 3
“It makes sense to at least consider evolution when determining what a ‘healthy’ diet looks like. Before humans had access to foods not native to our geography, the only people that would have survived would be the ones who thrived on what was available. So if your ancestors evolved in warmer climates, it would make sense that your constitution would welcome more grains and vegetables, whereas ancestors in colder climates would have evolved to thrive off meats.”

Consider the first two examples. Jordan Peterson is not an authority on nutrition (he actually takes great pains to make that clear whenever he talks about his diet). So while he has said that a carnivore diet works for him, it is not evidence that the carnivore diet is better than others. In the second example, the author is actually setting themselves as the authority. Neither example offers any warranted expertise or education and are strictly anecdotal claims.

In the third example the author poses an idea that promotes questioning and further research. They are not claiming any personal authority, or even choosing a side, even though they may have a preference. They are presenting an hypothesis that can be (and probably has been) analyzed by experts.


If you’d like to read more about informal fallacies often used in argument, I recommend this link from Texas State University. It lists the common ones and provides explanations and examples. One of my favourites is Begging the Question, which I always laugh about because it’s a phrase that gets used so often, and almost always incorrectly, while at the same time the real fallacy gets used regularly in arguments.

In any case, I hope we can all change the way we interact on social media and beyond. I really do believe we need that flavour of revolution.

Thanks for reading,
Rich

  1. https://www.txst.edu/philosophy/resources/fallacy-definitions/ad-hominem.html ↩︎
  2. https://www.txst.edu/philosophy/resources/fallacy-definitions/straw-person.html ↩︎
  3. https://www.txst.edu/philosophy/resources/fallacy-definitions/irrelevant-authority.html ↩︎

A Different Kind of Ceasefire

If you scream long enough into a canyon, your throat will burn, and the echoes of your anger will wash back on you. But the canyon stays the same.

This is what it’s like to argue on social media, and yet so many of us feel somehow compelled to do it anyway. Myself included.

Example: During the 2008 war in Gaza, I made a lot of noise on social media in support of Israel’s right to defend her citizens from attacks originating within Gaza. Then, as today, so many people and institutions globally disagreed. In one particularly strange interaction I had at the time, the person who was arguing with me said that because Israel has military superiority, they should take no action whatsoever, and simply allow Hamas to continue to fire rockets. And if some Israeli citizens should die, well, that’s better than what happens in Gaza when Israel tries to take out rocket installations. The argument is more or less the following: You know how businesses just have to accept some amount of theft as a cost of doing business? This is like that. Israel has to accept the death of her citizens as the cost of doing life. After days of trying to highlight the ludicrousness of the argument, I let it go. The only thing that changed was my blood pressure. Lesson learned. Social media is no place for reasoned debate, and it’s certainly not as though any Facebook post or argument is going to swing the Middle East to peace. In general, people don’t want truth, they just want to win. And they keep score by how many people are on their side. By engaging, you give them an opponent, an audience, and a scoreboard to erect. So I decided that I would never again engage this way on social media. Then October 7th happened.

You didn’t need to consult Nostradamus to know what was going to happen next on social media, and I said to my wife “I will not scream into the canyon again. I know how that goes.” And I didn’t. At first.

Now, regarding the conflict, my support for or feelings about Israel are not important for the purposes of this article. I am not interested in arguing about the Israeli-Palestinian conflict. For one, while I have studied the history of the region and have learned a lot, I am not a scholar of it, and so I am not qualified. But more importantly, the people you end up arguing with are even less qualified, as we see almost every time. In fact, it seems the less they have studied the history, the more qualified they feel to make righteous proclamations. This is not a new phenomenon, but we have social media largely to thank for highlighting, amplifying, and ultimately weaponizing this endearing quality of the keyboard zealot.

So, against this backdrop of my perspective, let me paint a picture.

In the days immediately following October 7, a social media friend of mine who I respect started posting about Palestine. The first inkling I had that there was something odd there was when he said that he found himself having to remind himself that not all Jews are Israel. How, I wondered, have we come to a place where a good person has to engage conscious effort to remember that a Jewish human is separate from Israel, lest he attribute all the evil he feels is perpetrated by Israel to any Jew he meets? I don’t understand this need to consciously humanize someone by distinguishing them from a country. There is a lot to consider there, and I am not a psychologist, but it’s very telling. Because that seems to be a fairly pervasive perspective, whether perpetrated purposely, or adopted subconsciously. The notion that if you hate Israel, you must therefore hate Jews is a deliberately propagated idea, as well as a sadly seductive one for essentially good people to embrace, since statistically most people have not met, or are not aware they have met, any Jewish people in their day-to-day life.

I gave a lot of thought to this from my own perspective. When Russia attacked Ukraine, I didn’t have to remind myself that not all Russians are Russia. When al-Qaeda flew airplanes into the World Trade Center and the Pentagon, I didn’t have to remind myself that not all Muslims are al-Qaeda. I have read about the Chinese treatment of Uyghurs, and let me be very transparent here – I know almost nothing about this situation except for a few articles I’ve read, which does not remotely make me an expert or qualified to have an opinion. Still, even if I believe the worst, I don’t have to remind myself that not all Chinese people are China.

Why then, did my friend feel that he had to consciously separate Jews from Israel? It sat in my thoughts for a while. In the meantime, he started posting in support of Palestine. Which is okay. I support the Palestinian’s right to a state as well. But his support was manifesting as an attack on Israel. As we’ve seen, there is this sentiment that in order to support Palestine, you must demonize Israel, because according to this narrative, it must be Israel that is standing in the way of a Palestinian state. There is a clear and large contingent that believes that you can not be pro-Palestinian without being anti-Israel. You know what? Even though I strongly disagree with that mutually-exclusive ideology, even that doesn’t bother me on the surface of it. What frightens me is what this viewpoint implicitly permits and promotes.

My friend’s first post on this topic following October 7th was not a condemnation of the massacre. It was that meme that is a collage of four maps, that many of us have seen, that paints the picture that since 1947 Palestine has slowly disappeared to be replaced by Israel. He posted the image with the quote “Free Palestine”. I know him to be a good and caring person, so I responded with a link to an article that shows how that meme is insidiously misleading and does not tell the story accurately, and serves mostly to fuel righteous rage in the hearts of people only cursorily familiar with the history of the region and the resulting conflict. My assumption in posting the link being that he would read it and at the very least admit that there is room for doubting the “Israel-as-conquerors” narrative. Aside from a like, nothing much came of my response. Still, I took the like as a good sign.

A few days later, he posted again. This time it was an image of a google search for Palestine, with a corresponding map that does not show Palestine on it. This time his quote included the plea “How do you erase a country?”, along with wondering why the world cares so much when Russia attacks Ukraine but seems to support Israel wiping Palestine from the map. No mention made of the Hamas massacre, and what the world’s reaction should be to that. This was very hard for me to read and reconcile with who I know he is. And that’s when I really broke my rule of not engaging. I responded with “Was Palestine ever a country?”

It was not an appropriate response. Although it was intended to determine if, in his understanding, Palestine had ever been a country, it was poorly timed, not totally well-phrased, and not appropriate to the sentiment he was displaying, so it landed badly with him. He took it as me not sympathizing with Palestinians in Gaza (I do), and being insensitive to their misery (their misery eats at my gut in more ways than I can articulate here). That said, my question, taken simply as it is written, is valid. Was Palestine ever a country? I have researched the answer. If you’re reading this, please research it as well. I am not trying to answer that question here, only point out that given the history of the region and the current accusations, it is a question whose answer matters, just as the answer to the question of who can claim to be indigenous to the region also matters. What happened as a result of me asking was very telling. There were two interactions of note.

One was very positive. My friend and I had a days long, mutually respectful conversation over private message, that resulted in a deeper understanding of each other as humans. We could agree that we support Israel’s right to exist, and that we condemn Hamas’s terrorism unequivocally. We agree that Israel is not evil, and specifically that the rights of women, the full citizenship rights of all non-Jews in Israel, and the celebration of Israel’s LGBTQ+ community is to be applauded, especially in contrast to the same issues in Gaza under Hamas rule. We agree that Hamas’s October 7th attacks and stated desire to continue them paints Israel into a moral corner from which there is no painless exit. We could not come to a complete agreement on how Israel should handle and respond to Hamas’s aggression and terrorism. And since neither of us is a military strategist, political science expert, or clairvoyant able to look into the future and then look back at whether or not current decisions played out optimally, our failure to agree is not objectively important. He also subsequently made two posts that I appreciated more deeply than he probably knows. One showing an understanding of the difficulties faced by Israel in the ongoing conflict, where he even quoted Golda Meir, and one where he shared my “How Does it Feel to be Jewish” article, and cautioning people who are passionate in their support of Palestinians not to conflate their feelings about Israel with anti-Jewish sentiment. This kind of interaction and outcome is proof that long-form, respectful discussion can bring progress.

The second interaction I want to highlight was with another Facebook friend of his, who decided that my response asking if Palestine was ever a country was his chance to vomit his hatred of Israel, Israelis, the entire western world, and, if I had let him continue by continuing to engage, very likely his therefore justified hatred of Jews. I will summarize the brief exchange.

First, he told me that I should read up on all the lies that “Israel and its colonial allies have flooded the mainstream media with”. The classic “do your research” response of the instant-expert. My response was to ask him how he, personally, knows these are lies, and could he please cite sources. His response was then to list all the tired claims and rants, with no sources. The idea being I guess that because he says so, it must be true, especially if he uses exclamation marks. But maybe my favourite part of his rant was when he told me that “Jews who survived the Holocaust condemn Zionism, which is what Israeli extremists follow.” Dear reader, I have three holocaust survivors in my family alone, and have met dozens more. I didn’t ask him how many he knows personally, or has met, but I would be surprised if the number is greater than zero. His speaking on their behalf, attributing the exact opposite of their sentiments regarding Israel to them, left me without words, but seemed most likely attributable to his reliance on memes and TikTok for his worldview. It was clear there was going to be no way to have this conversation productively, but I persisted a little longer as a sad kind of experiment. I once again asked him to cite his sources for this, since it was clear that he himself was not a primary source. And how many of us are? He finally did. His source … wait for it … was three TikTok videos of caricatured Israelis (perhaps you thought I was being facetious above), and, of course, Roger Waters, the knower of all things.

At this point I could see where this was headed, although it really was clear from the outset. A kaleidoscopic chaos of memes and assertions based on his beliefs, quotes or perspectives from single anecdotal sources that bolster his position, with no interest in actual research or fact-finding. I disengaged, with the sentiment which I hold sincerely: “I hope in our lifetimes we witness a peace we can both live with”. His response was “Good luck finding your sense of history and humanity”.

And that’s how it’s done by the keyboard warrior. When all you have informing your outrage is programmed vitriol and hate, the classic way out is to accuse any opponent of precisely what it is you are guilty of. It’s the grown-up evolution of “I know you are but what am I?”

So what does all this have to do with the title of this blog entry? What ceasefire am I talking about? Well, consider what have we seen since October 7th, from a wide range of people and institutions. Immediately on learning about the massacre, the posts began: “Free Palestine!”; “Israel is genocidal!”; “I am not antisemitic, just anti-Zionist!”

To many of these theoretically well-meaning people, the terror attacks were not a call to condemn terrorism, or to acknowledge the pain of knowing that a terrorist organization is now holding Jewish babies hostage. Nope. They were a call to break their own social media ceasefire and renew their own brand of attacks on Israel. And you know what? If you really feel there is evil being done, and you want to stand and show your opposition to it, I can’t fault you for that, even if I can rightfully expect you to research it diligently and see if it jibes with reality.

No, what I question is your timing. Many – I’d dare to say most – people in this category, believing their calls to be righteous and just, don’t have a personal stake in the conflict. They are not Palestinian. They are not Israeli. They are not Muslim. They are not Jewish. They have never been to a country in the Middle East. They can launch grenades from their keyboard and not worry about the shrapnel tearing into their own skin, or the skin of their families. They are simply swept up in the tide of anti-Israel rhetoric. A tsunami of hate catalyzed by the seismic act of burning Jewish babies, gang-raping Jewish grandmothers to death, and capturing babies to take as hostage (I can’t believe I am using the word “capture” and “baby” in a sentence).

Many of the people carried on this tide are openly and aggressively antisemitic, but that’s not even my point today. My point has to do with the ones who are not. And I believe, or maybe it’s better to say I want to believe, that these are the majority. This meteoric rise in righteous indignation, nominally against Israel, is not coincidentally correlating with the meteoric rise of hate crimes against Jewish people and property, large public rallies calling for the extermination of Jews, and the consequent DEFCON 1 feeling that is permeating every Jewish person I know. There are Jewish students on campus just wanting to get to class who are being verbally and physically harassed by protestors. There are Jewish students on campus who had to lock themselves in a library to stay safe from the mob. There is now a stronger need for security presence at Jewish simchas. “Simcha” is the Hebrew word for a celebration, and in fact derives from the word for happiness. And now we need armed, visible security to experience that happiness safely. Taking down mezuzahs and hiding other outward symbols of our faith is becoming common. I’m guessing you don’t realize it, but it is your attacks on Israel that are lending support and legitimization to this open hatred of Jewish people. Even if you feel like Israel and Jews are completely separate entities in your mind, this is not the case for most people on either side of the conflict. So you are lending strength to the people who really just hate Jews. Who want to kill us. They are using your attacks to justify and fortify their hate speech, to fuel their violence, and to further their agenda to exterminate Jews. You are making them feel safe to broadcast their hatred. Think about that. You are turning dials that increase the feeling of safety for people who want to finish Hitler’s holocaust, thus simultaneously reducing the safety of Jewish people. By being complicit in equating Jewish humans with a country, you are literally dehumanizing us. And is it helping a single Palestinian in Gaza?

If this is you, your attacks on Israel aren’t making anything better for anyone whose plight you seek to remedy, only making life terrible for us. Please consider a humanitarian ceasefire, so that we can find some room to breathe, and reevaluate where our safety lies.

Because right now, it feels like nowhere is safe.